Zoop Wallet
Empowering digital identity for everyone
Overview
Context
We began from scratch and had to identify the limitations and challenges that the app could solve in this space. The brief was to identify the core users, their challenges, and then design features that would solve these problems, whilst enabling them to manage and share their critical documents from various sources.
Overview
Product outline
The app would enable students to add, organise and share their documents securely.
As the organisation specialised in identity verification for businesses, we had the technological infrastructure to manage documents and leverage our partnership with the government and other cloud storages to enable document addition from all these sources.
Research
Objectives of research
01
Identify and validate the practical use cases for document management
02
Understand the users’ current consumption and preferences of benefits and documentation
03
Learn about their challenges with the current app and opinions on desirable features
Research
Understanding the users and their needs
We established a student ambassador program through our strategic university partnerships. I then formulated a user interview framework with an outline of the interview process, form of questioning and a specific line of questioning to help understand users' current consumption of products and services, their need for documentation and their expectations of an app like ours. We created a use case map to help us identify and prioritise the most regular instances of document management and identity verification.
Analysis
Research insights
We analysed the data gathered from our research excercises and derived key insights to narrow down the essential problems faced by our target users. With these insights we were able to build user personas to identify user habits, preferences and pain points
02
Users were generally unaware of identity-related benefits or how to access them
03
ID verification was broken and repetitive for different services
Analysis
User Persona
Based on our interviews and survey responses, we created a few distinct student personas with an outline of their goals, frustrations, habits and potential brands
Competitive Analysis
Before commencing design on the scanning module, we conducted a detailed competitive analysis to identify the prevalent user flow, pros and cons of each and finally define the must-have and good to have features
User Flow
We thoroughly tested and designed multiple flows to create the ideal scenario for users
Design
Product features
With all this research and insight, we finalised an MVP with certain key features that would not only serve the users’ current needs, but also build the foundation for Zoop’s identity ecosystem.
Adding Documents
Users can add documents via scanning, add them via gallery or import them from file managers and cloud storages
Organise Documents
The app will pre-populate certain categories and document names for easier organisation, and keep refining these lists with Machine Learning
Access Benefits
Users can view exclusive benefits upon successful student verification and access them in just 2 steps with a categorised list and detail page
PDF Editing
Users can also split and merge documents for easier bundling, this feature would later evolve into custom lists for use cases like visa or loan applications
Secure Sharing
We implemented the share PIN to ensure the user alone has access to sharing documents with a share log for reference in case of an issue
Student Verification
We also enabled optional student verification process to access exclusive benefits and future services like scholarships and internships
Key Statistics
10K+ documents added by users since beta testing launch
02
50k+ users testing the app across student and professional demographic
03
20+ Businesses and institutions officially partnered with us for verification and benefits